HL Agro poised to hit European Markets with Anuga 2021

September 13th 2021: HL Agro Products, the ingredient solutions partner for the food & beverage industries aligns with the world’s leading food fair, Anuga to secure global visibility & reach to the international markets. Anuga is one of the largest trade event that captures the pulse of the global food & beverage industry & brings together the biggest food figures with the international customers who matter. At this year’s show, HL Agro will be exhibiting its processed range of sesame seeds & corn derivatives and attempt to position its products directly with the various import/distribution segments in Europe and other regions including packaged food manufacturers, supermarket/hypermarkets, wholesalers, foodservice providers (hotels/restaurants) & importers/trade agents. HL Agro will be held at Booth E36, Bread & Bakery – Hall 2.2 in the Koelnmesse GMBH Grounds, Cologne.

Ascribing to the impact of the global pandemic, Anuga will observe the “Transform” theme and run in a hybrid format from October 9th to October 13th this year. The event will see professionals from around the world, both on site in Cologne as well as across the digital platform Anuga @home, sharing insights, networking with industry experts and building sustainable business relationships. Over 9,000 exhibitors from 100 countries are expected to join the largest trading platform of the international Food and Beverage industry in 2021.

The trade fair combines 10 shows under one roof, featuring space dedicated to – Frozen, Fine, Dairy, Meat, Chilled & Fresh Food, Bread, Bakery, Hot Beverages, Organic, Drinks, and RetailTec and, Service. In every specialist segment, each food trade fair is unique and presents products and services related to the respective segment.

Based in the industrial city of Kanpur in India, HL Agro Products specializes in producing & consistently delivering plant-based ingredient solutions for the food & beverage industries. The company holds the necessary capacity to produce & meet any scale of demand for natural/ hulled sesame seeds, starch & corn derivatives helmed by its technologically advanced automated processing units & robust supply chain mechanisms. With the 2021 Anuga Bread & Bakery show, the company visions to meet, explore the market trends and network with the decision makers in the food industry to align & garner business opportunities for its product cluster.

Speaking on the participation, Mr. Akhilesh Sahu, Managing Director of the company said, “Anuga 2021 is the perfect strategic platform to connect with our target markets & introduce our brand to the food & beverage buying channels in Europe and around the world.” “Germany and the wider Europe are premium markets and have a high import capacity for products such as sesame seeds which offers significant opportunities for Indian exporters. We look forward to Anuga as a business avenue to unleash new opportunities and strengthen trade relations with the distant markets.” he added.

ANUGA 2021 show promises to the exhibitors & to the visitors the coherent global connections spanning the entire food industry, presenting processes, ingredients, intermediary and finished products. The five day mega event also offers a perfect platform to gain insights on food security, sustainability, speed and efficiency of production, and logistics and transport factors involved in time to market.

For more information on Anuga 2021, please visit: https://www.anuga.com/

To pre-schedule a meeting at the show, connect with us at info@hlagro.com.

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